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The predecessor plush toy manufacturer Xuzhou Gaopeng Toy  has been in manufacturing since 2006  ,and its main target market and customers are mainly in China.

In 2016, it officially entered the Alibaba platform, and its main products are mainly plush toys in stock.

In 2017, the brand " Yancheng joy foundation" was formally established. In December of the same year, it started an operation and production mode with spot-based products and light customization of some products.

In 2018, the brand totally shifted to the in-depth customization mode. In the same year, it stood out from many suppliers and successfully launched mascot customization cooperation with United Bank of America.

In 2019, the team added new suppliers, and created the sub-brand ycslipper in the same year, it also successfully won orders from well-known sports brands in one fell swoop.

The sub-brand CGIILS was established in 2020.While expanding the scale, it will carry out the design and development of independent brands to achieve a new breakthrough in turnover.

In the future 2022 to 2027, we will expand the scale and categories, add more suppliers, create independent company IP and the independent brand image, provide advertising, design, product and other solutions to grow together with customers. We will also  create a world-renowned online celebrity supply chain management to help customers .